Course catalogue

According to Stanford Research Institute International, just 25% of an employee's performance is attributable to technical skills, whereas nearly 75% of an employee's success is attributable to soft skills. Soft skills aren’t a replacement for hard skills, but they sure are an enviable asset. Soft skill training for staff members is a great approach to upskill your workers and keep top talent in your organization. According to a World Economic Forum survey, among all soft skills, critical thinking is one of the most sought-after soft skills by employers who want to entice and retain the best talent. Employers agree that the need for critical thinking abilities will increase over the next few years. Employees who practice critical thinking at work are more likely to think rationally and solve problems quickly. In the end, this lowers expensive errors and assures the wise use of an organization's resources.

This training is meant for:

● Business Leaders

● Business Consultants

● HR Leaders

● Entrepreneurs

● Trainers

● Anyone who is interested in learning about critical thinking

In this course, you are going to:

● Understand the importance of critical thinking in the workplace

● You are going to understand how to practice critical thinking to become an efficient leader

● You are going to identify different areas in business where critical thinking is crucial

Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization.

At the end of this course, you will be able to:

Describe the ten factors that companies need to be careful of while trying to revitalize a brand.​

Interpret how a brand as an entity is not always responsible for its failure in the market.​

Understand why some of the top companies were unable to revitalize their brands.

Leadership education is an ongoing process. Your success will increase when you invest time in studying leadership models and characteristics, reading about great leaders, putting your knowledge into practice, and then evaluating the results. It takes different skills and abilities to successfully lead small and large teams. In this course, you will get familiarized with many advantages and disadvantages, as well as the best practices to be adopted to lead small and large teams successfully.

• Identify the strengths and challenges of large and small groups

• Examine the best practices for leading small teams

• Examine the best practices for leading large teams

This course takes a high-level tour of the Google Cloud Platform, discusses the core concepts and relevant terminologies, and introduces some of the numerous services that form the foundation for all data processes on Google's Cloud.

By the end of this course, you will be able to:

• Understand and employ several Google Cloud services (storage, computing, and networking)

• Utilize Google Cloud application deployment environments

• Make use of Google Cloud storage solutions

Organizations are changing, and so are our offices. The new age millennials are shifting toward the virtual world. More and more organizations use virtual teams to meet corporate goals. This has created the need to determine how best to manage and lead these virtual groups. 

Traditional methods of managing on-site groups don’t work with remote workers, because virtual teams are most often composed of workers who are spread over a varied geographic and cultural expanse and communicate, for the most part, electronically. Future Workforce Report states that 63 percent of companies utilize virtual workers, but only 57 percent have standards in place to manage the process. 

In this lesson, you will learn to effectively guide teams that they rarely see face-to-face.

• Establish requirements 

• Build mutual trust with your virtual team 

• Communicate frequently with them

Welcome to the course on Dealing with Suicidal Employees and Employees who are victims of Domestic Violence.

Conventionally, the issues of employees who are victims of domestic violence or those prone to suicide were considered to be in the realm of ‘personal matters’, however, given the seriousness of these issues, the post-covid world is reemerging with a greater sense of care.

Across surveys on the best places to work, it was found that organizations that maintained a culture of care and trust maintained a stellar growth track with higher employee loyalty and performance. In the long run, organizations that care also offset costs from absenteeism and employee turnover.

This training is meant for:

HR professionals

Business Owners/Leaders

Top Management

All Employees

In this course, we will try to understand the various reasons behind the reluctance of employees to return to the workplace.

In this course, you will:

● Understand return to workplace from a general perspective and in the context of the COVID-19 pandemic

● Analyze scenarios to understand the concerns related to return to workplace following a break due to injury and health or family related reasons

● Analyze scenarios to understand the concerns related to return to workplace following the COVID-19 pandemic

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth discusses method of segmenting the market through market Buy-o-graphics or by studying the purchasing data.

At the end of this course, you will be able to:

Explain the two main techniques of buy-o-graphics segmentation.​

Define the various user categories that exist under the two segmentation techniques.

This course is designed to empower non-finance professionals to master the basics of business numbers. Finance metrics enable us to know the health of the business. If you are an entrepreneur, a business leader, a manager, or anyone who wants to understand the basics of finance and accounting, this course is for you!

This training is meant for:

- Non-finance professionals who want a better grasp of financial accounting concepts

- Business owners, leaders, executives, and managers

- Anyone who wants to determine the profitability of their cost center

- Anyone who aspires to start their own business

In this course, you will:

● Understand how accounting can help a business

● Understand how to analyze the profitability of a business

● Analyze budgeting and financial forecasting

Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization through brand variation.

At the end of this course, you will be able to:

Describe the types of brand variation.

List the various brand examples under each type of variation.

Middle class refers to the social group between the upper and working classes, including professional and business people and their families. In this course Dr. Jagdish Sheth discusses their role in the economy as a consumer segment.

At the end of this course, you will be able to:

Describe why public-private partnership is inevitable​.

List what corporations can do with the CSR money to focus on the employability of the middle class.

Explain compassionate capitalism.

India and the US are such vast and populous geographies that drawing comparison points of cultural differences between the two can result in people making sweeping generalizations.

A young, ambitious software engineer from New Delhi may have a lot in common with his or her counterpart in Silicon Valley. It could be certainly a lot more than a farmer from any part of India would with a construction worker from Seattle.

New technological advancements and the potential of insights from big data make analytics more important than ever. Today, organizations are prone to fall behind if they are not walking alongside the latest technology. Modern business organizations require timely information and insights to make crucial decisions. Organizations require practical financial planning and forecasting to remain competitive. Financial data analytics is designed to help organizations achieve these requirements – and we will learn how in this module.

This training is meant for:

• Anyone

There are several inaccurate assumptions that managers make with respect to wellness and its improvement in the workplace. Awareness is necessary about such assumptions so that any mistakes can be avoided and employees as well as organizations can reap the benefits of wellness at the workplace.

This training is meant for:

• Anyone

There is a plethora of tools available to navigate the vast ocean of social media ranging from rudimentary to advanced.

Some tools only help employers discover the candidate's contact information, email, and phone number. Then there are a few others that have incorporated artificial intelligence and machine learning to narrow searches and generate leads.

Creating inclusive workplace cultures has become a significant focus for many organizations. In 2021, the proportion of women in senior management globally grew to 31% from 29% in 2019, the highest number ever recorded. While these numbers indicate significant growth, these are devastatingly low when we consider that women make up 47% of the workforce. Gender-inclusive workplaces promote diversity, improve employee satisfaction and retention, and are associated with better financial performance. However, despite the benefits of creating gender-inclusive workplaces, many organizations still face challenges.

This training is meant for:

• Business Leaders
• Business Consultants
• Entrepreneurs
• Trainers
• HR Executives
• Anyone who is interested in learning about inclusivity