Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth discusses method of segmenting the market through market Buy-o-graphics or by studying the purchasing data.
At the end of this course, you will be able to:
Explain the two main techniques of buy-o-graphics segmentation.
Define the various user categories that exist under the two segmentation techniques.
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