Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization.
At the end of this course, you will be able to:
Describe the ten factors that companies need to be careful of while trying to revitalize a brand.
Interpret how a brand as an entity is not always responsible for its failure in the market.
Understand why some of the top companies were unable to revitalize their brands.
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