Course catalogue

Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization by extending the brand reach.

At the end of this course, you will be able to:

Explain how brands can be extended by venturing into new product categories.​

Describe how selling complementary and substitute products helps brand extension.​

Interpret the concept of co-branding as applied to brand extension.

Mass gathering is defined as an event characterized by a group of people coming together at a specific location for a common purpose and that has the potential to strain the host’s planning and resources. Mass gatherings usually take place as single events, but they may be a combination of multiple events at different venues. The gatherings may be public or private, planned or spontaneous, recurrent or be of varying size and duration. Mass gatherings may also include any high-visibility event that are often associated with huge participation of people. In the context of a pandemic, mass gatherings that have a high density of people in a low mobility can be associated with increased risk of disease transmission. 

An analysis that studied mass gatherings has indicated that the topmost factors associated with increased risk of disease transmission are: 

Duration of the gathering: The transmission risk increases with the duration of the gathering, especially if the concerned event is spread across multiple days.

Location of the gathering: The transmission risk is higher when an event is conducted in indoor venues as compared to the outdoor venues.

Compliance of precautionary measures: The transmission risk is a lot higher when preventive and precautionary measures are not applied, poorly implemented, or are not followed by attendees.

Although there is no set threshold of the number of people attending an event to qualify as a mass gathering, the risk of transmission generally grows with the number.

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth gives an overview of the various methods of segmenting the market.

At the end of this course, you will be able to:

Understand the evolution of the modern marketing practices.​

Interpret how market segmentation is useful when there is market diversity.​

Explain how market diversity is a function of changing demographics around the world.

This course has been designed by ILM to help you manage your own performance, understand your preferred learning style, plan your personal development, and make the best use of your time.

The virtual interview can be a challenging and difficult process if you don’t prepare properly. You may face many challenges, such as technological, ambience related issues. However, to convene a successful interview, it is important to how to overcome these challenges. Branding your company is also one the challenges you may face when conducting virtual interview. Home setup throws various set of challenges, which one must overcome to have successful virtual interview. In this course, you will learn to overcome the challenges faced in conducting a successful virtual interview. 

• Identify the requisites of a pre-interview process

• List best practices while conducting interview virtually

• Identify post interview actionable

What does it mean to believe in one's own capacity and potential for success? Research shows that how you perceive yourself has a significant impact on your experience of both your own and others' expectations of you, how well you handle various tasks, and to what extent you contribute to achieving results and realising goals.

Whether we have a fixed or growth mindset affects our motivation and performance.

Course Content:

• Learning objectives

• Your Mindset

• Fixed and Growth Mindset (video)

• Fixed and Growth Mindset

• Do we have either a fixed or growth mindset?

• What can you do to develop your own mindset?

• Identify your own mindset

• For reflection

• What have you learned?

• Suggestions for further study

A dream doesn't become reality through magic; it takes sweat, determination and hard work.

 -Colin Powell 

A new methodology for innovation, “Trystorming” is a combination of “Brainstorming” and “Trying” something practically. This lesson highlights the difference between brainstorming and trystorming, and provides the guidelines for where and when it can be used. Trystorming is a practical approach to innovating by focusing on practically trying or experimenting within reasonable limits to understand the efficacy of an idea before implementing it fully. Take this lesson to pick up the basics of trystorming and lead innovations in your organization.

• Explain what is trystorming 

• Know the difference between trystorming and brainstorming 

• Describe the guidelines for trystorming and where it can be used

Middle class refers to the social group between the upper and working classes, including professional and business people and their families. In this course Dr. Jagdish Sheth discusses their role in the economy as a consumer segment.

At the end of this course, you will be able to:

Know how the middle class has been steadily declining since the late 70s as a consequence of the first energy crisis.​

Describe how free trade became the engine for global growth and automation​.

Know how the power of trade unions began to decline with privatization​.

Describe the bell curve of socioeconomic class​.

This course, created by ILM has been designed to help you carry out a performance appraisal, and support your team's learning and development.