Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization by extending the brand reach.
At the end of this course, you will be able to:
Explain how brands can be extended by venturing into new product categories.
Describe how selling complementary and substitute products helps brand extension.
Interpret the concept of co-branding as applied to brand extension.
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