Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth gives an overview of the various methods of segmenting the market.
At the end of this course, you will be able to:
Understand the evolution of the modern marketing practices.
Interpret how market segmentation is useful when there is market diversity.
Explain how market diversity is a function of changing demographics around the world.
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