Course catalogue

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth discusses the various methods of segmenting the market.

At the end of this course, you will be able to:

List the three ways of segmenting the market​.

Describe market demographics and its key types.

Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization by extending the brand reach.

At the end of this course, you will be able to:

Explain how brands can be extended by venturing into new product categories.​

Describe how selling complementary and substitute products helps brand extension.​

Interpret the concept of co-branding as applied to brand extension.

Mass gathering is defined as an event characterized by a group of people coming together at a specific location for a common purpose and that has the potential to strain the host’s planning and resources. Mass gatherings usually take place as single events, but they may be a combination of multiple events at different venues. The gatherings may be public or private, planned or spontaneous, recurrent or be of varying size and duration. Mass gatherings may also include any high-visibility event that are often associated with huge participation of people. In the context of a pandemic, mass gatherings that have a high density of people in a low mobility can be associated with increased risk of disease transmission. 

An analysis that studied mass gatherings has indicated that the topmost factors associated with increased risk of disease transmission are: 

Duration of the gathering: The transmission risk increases with the duration of the gathering, especially if the concerned event is spread across multiple days.

Location of the gathering: The transmission risk is higher when an event is conducted in indoor venues as compared to the outdoor venues.

Compliance of precautionary measures: The transmission risk is a lot higher when preventive and precautionary measures are not applied, poorly implemented, or are not followed by attendees.

Although there is no set threshold of the number of people attending an event to qualify as a mass gathering, the risk of transmission generally grows with the number.

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth gives an overview of the various methods of segmenting the market.

At the end of this course, you will be able to:

Understand the evolution of the modern marketing practices.​

Interpret how market segmentation is useful when there is market diversity.​

Explain how market diversity is a function of changing demographics around the world.

The virtual interview can be a challenging and difficult process if you don’t prepare properly. You may face many challenges, such as technological, ambience related issues. However, to convene a successful interview, it is important to how to overcome these challenges. Branding your company is also one the challenges you may face when conducting virtual interview. Home setup throws various set of challenges, which one must overcome to have successful virtual interview. In this course, you will learn to overcome the challenges faced in conducting a successful virtual interview. 

• Identify the requisites of a pre-interview process

• List best practices while conducting interview virtually

• Identify post interview actionable

A dream doesn't become reality through magic; it takes sweat, determination and hard work.

 -Colin Powell 

A new methodology for innovation, “Trystorming” is a combination of “Brainstorming” and “Trying” something practically. This lesson highlights the difference between brainstorming and trystorming, and provides the guidelines for where and when it can be used. Trystorming is a practical approach to innovating by focusing on practically trying or experimenting within reasonable limits to understand the efficacy of an idea before implementing it fully. Take this lesson to pick up the basics of trystorming and lead innovations in your organization.

• Explain what is trystorming 

• Know the difference between trystorming and brainstorming 

• Describe the guidelines for trystorming and where it can be used

Middle class refers to the social group between the upper and working classes, including professional and business people and their families. In this course Dr. Jagdish Sheth discusses their role in the economy as a consumer segment.

At the end of this course, you will be able to:

Know how the middle class has been steadily declining since the late 70s as a consequence of the first energy crisis.​

Describe how free trade became the engine for global growth and automation​.

Know how the power of trade unions began to decline with privatization​.

Describe the bell curve of socioeconomic class​.

Over the next several decades the populations of the major industrial countries will grow considerably older. In this course Dr. Jagdish Sheth discusses how the aging of affluent nations can bring about major changes in the markets and what should businesses do to be prepared for such a change from a sustainability point of view.

At the end of this course, you will be able to:

Explain how corporations liquidate their assets to fulfill their obligations, and  ​

Describe how lottery can be a better equalizer of wealth than taxes​.

Welcome to the course on Technical Enhancements for Delivering Effective Presentations! Whether it’s an in-person speech or an online event, public speaking and presenting is an integral part of a person’s growth story. Delivering presentations, simply and impactfully can accelerate your career and boost your confidence.

In the post pandemic world, the importance of creating an impact over zoom meetings cannot be overstated. This course will prepare you for both offline and online presentation scenarios and will focus on the technical checkpoints that help you present effectively.

This training is meant for:

Beginners preparing to deliver their first presentation

Experienced professionals/presenters who want to refine their presentation skills

People all over the world have different consumption habits. Also, the behaviour of people can largly be attributed to the cultures they belong to. In this course Dr Jagdish Sheth describes how both consumtion and culture majorly depends on the climate people come from and how one can understand their consumers better by studying these aspects.

At the end of this module, you will be able to:​

-Describe how food influences consumer habits.​

-Explain the different types of food consumed in various parts of the world, and​

-Understand how human genes are accustomed to consume a particular type of food.​

Technology is having a major contribution in the way healthcare is evolving. In this course Dr. Jagdish Sheth discusses the major medical breakthroughs that have happened due to modernization.

At the end of this course, you will be able to:

Describe immunotherapy as a means to fight cancer in modern times.​

Explain the concept of cloning as applied to the medical field and nature, and​

Interpret nanotechnology as a major medical breakthrough.​

The world is changing quickly, thanks to innovative technologies. And, with the changing world, the markets are changing due to new customer interests and demands. Organizations are shifting from a traditional organizational structure to an agile one to keep up with the rapidly changing market conditions.

This training is meant for:

• Anyone

Over 50 years ago, a social psychologist Douglas McGregor of MIT published a book outlining his research of two contrasting management styles: Theory X and Theory Y.  

He argued that Theory X, based on hierarchy and power, was an outdated authoritarian “top-down” way of managing people. Theory Y, he proposed, was an improved, alternative method of management, one that was more participative and synergistic.

• Define Theory X and Y management styles 

• Describe Theory X and Y from the management’s and worker’s perspective 

• Differentiate between Theory X and Theory Y managerial styles

Sales effectiveness is the process of identifying and utilizing the right sales activities to generate the best sales outcomes. Your definition of a successful sale will depend upon your product, service, corporate goals, and objectives. Companies measure their effectiveness in a variety of ways: increased profit, new product sales, or shortened sales cycle. Successful sales organizations share a commitment to defining, measuring, and optimizing all of the components of their sales process in order to consistently achieve strategic goals. 

• Build an effective sales process   

• Measure your sales process  

• Practice the customer-centric sales approach

A recruitment process is different for different organizations. The common steps involved in the process are to attract, select, and hire a new employee. To create an effective hiring process, it needs to be thoroughly thought through, planned, and executed with precision and dedication. Ensuring a streamlined process requires constant evaluation. An effective hiring process enables a pleasant experience for the aspirants and the hiring team, keeping in mind the pace to find qualified candidates quickly and efficiently.

In this course, you will:

● Learn to create a branding strategy for attracting the right talent

● Understand ways to enhance the hiring process

● Identify different methods to create a high-impact hiring process

Workplace ethics refers to a set of moral and legal guidelines that all employees of an organization should abide by. These guidelines typically define the ways in which the employees interact with each other and the customers alike. In essence, workplace ethics guide how companies serve their clients and treat their employees. Set guidelines don’t have any meaning if the employees aren’t aware of them, and this is where the aspect of ethical awareness comes in. Ethical awareness is the ability and eagerness to critically analyze, evaluate, and change if required, one’s morals and ethics. All employees in an organization must be conscious of the ethical implications that their actions may have.

In this course, you will:

● Understand what an ethics training program is and the key elements of an ethics training program

● Infer the benefits of an ethics training program

● Understand the steps involved in designing an effective ethics training program

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth discusses method of segmenting the market through market psychographics.

At the end of this course, you will be able to:

Explain the three sub-categories of psychographic segmentation.​

Understand about the various segments of people that fall under the three sub-categories.

How much time do you spend developing your leadership succession plan? As older leaders begin to retire at greater rates, the 2018 Deloitte Millennial Survey discovered that 65% of potential millennial leaders feel unprepared to take their places. Forbes reports that by 2025, 75% of the workforce will be made up of millennials. These statistics suggest that there’s a leadership crisis on the horizon. Designing a strategy and framework to direct leadership development is mission critical for every organization. Training—and retaining —emerging leaders in your company should be a top priority. Understanding what team members want and expect from an employer will help you develop the right programs and systems to keep your talent engaged in learning, growing, and contributing to your organization.

• Retain your talented resource   

• Design a leadership development framework   

• Create a culture of learning