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Course code: MGM-145-SIM-RULE13-001.013.002
Course type: E-learning course
Duration: 50 minutes
Language: Not set
Course code: TQ_364
Course type: E-learning course
Duration: Not set
Language: English
Phishing is one of the biggest cybercrime threats at this moment. There are many forms of social engineering, but phishing is by far the most well-known and successful one. The idea is simple: after you have clicked on a link or opened an attachment, the cybercriminal has access to your information. This awareness video teaches you how you can recognize suspicious emails, what the dangers are and what you have to do if things go wrong.
Course code: TQ_140
Course type: E-learning course
Duration: 15 minutes
Language: English

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth discusses method of segmenting the market through market Buy-o-graphics or by studying the purchasing data.

At the end of this course, you will be able to:

Explain the two main techniques of buy-o-graphics segmentation.​

Define the various user categories that exist under the two segmentation techniques.
Course code: TQ_258
Course type: E-learning course
Duration: 12 minutes
Language: English

This course is designed to empower non-finance professionals to master the basics of business numbers. Finance metrics enable us to know the health of the business. If you are an entrepreneur, a business leader, a manager, or anyone who wants to understand the basics of finance and accounting, this course is for you!

This training is meant for:

- Non-finance professionals who want a better grasp of financial accounting concepts

- Business owners, leaders, executives, and managers

- Anyone who wants to determine the profitability of their cost center

- Anyone who aspires to start their own business


In this course, you will:

● Understand how accounting can help a business

● Understand how to analyze the profitability of a business

● Analyze budgeting and financial forecasting
Course code: TQ_120
Course type: E-learning course
Duration: 8 minutes
Language: English

Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization through brand variation.

At the end of this course, you will be able to:

Describe the types of brand variation.

List the various brand examples under each type of variation.
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