Welcome to an Introduction to digital marketing!
Are you a business owner?
Do you work in traditional advertising?
Are you involved in sales & marketing, or do you manage public relations for a brand?
it is becoming increasingly important for brands to become visible on digital platforms.
Digital Marketing helps you build a two-way communication channel with your customers. In many cases, brands have created memorable campaigns on the digital platform leading to sustained success and greater brand retention in the minds of their audiences.
This course will help you understand and navigate through the different types of digital marketing for your brand.
Employees working in an organization bring a level of enthusiasm and energy to the work they do in the organization. They are committed and creative in their approach. This energy is crucial for any organizational success, and it is termed as emotional motivation. The factors influencing this energy level can be either intrinsic or extrinsic. In this lesson, you will learn about both intrinsic motivation and extrinsic motivation and how to leverage them.
How do you motivate your team to do their best? You give them the tools, trust, and time to make their jobs personal. You provide enough challenge for them to work at facilitating better, but not so hard that they become discouraged. Help them connect with their work and give them a reason to work, which is beyond the paycheck.
• Explain the challenges of using extrinsic motivation
• Learn the three methods of intrinsic motivation: autonomy, mastery, and purpose
Hva betyr egen tro på kapasitet og mulighet for å lykkes? Forskning viser at hvordan du tenker om deg selv, har stor påvirkning på din opplevelse av egne og andre sine forventninger til deg, hvordan du vil mestre ulike oppgaver og i hvilken grad du er med på å skape resultater og realisere mål.
Hvorvidt vi har et låst eller lærende tankesett påvirker vår motivasjon og våre prestasjoner.
Innhold:
• Læringsmål
• Ditt tankesett
• Lærende tankesett (video)
• Låst og lærende tankesett
• Har vi enten et låst eller lærende tankesett?
• Identifiser ditt tankesett
• Til refleksjon
• Hva har du lært?
• Tips til fordypning og videre læring
Defining your competitive edge, target market, and competition is just the first step to gaining more market share in your industry or niche. This is an ongoing process. You must continuously research, review, and revise these three factors in order to maintain your edge. Use your research alongside a competitive strategy to drive internal and external efforts through marketing, corporate culture, training, hiring, research, operations, customer service, messaging, leadership, and more. Defining and leveraging your unique competitive edge is the key to market success.
• Define your competitive edge
• Define your target market and identify your competition
• Practice the strategies for building your competitive edge