Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization through brand repositioning.
At the end of this course, you will be able to:
Describe the five types of brand repositionings.
List the various brand examples under each type of repositioning.
As a leader, one of your main responsibilities is to find good talent, cultivate that talent, and inspire loyalty and motivation in those talented individuals. Providing employee development is a great way to mature your staff and ensure that they stay with the organization. In this course, you will learn to provide the employees with the development they seek, using an Individual Development Plan, which is also beneficial for your enterprise.
• List the benefits of the Individual Development Plan
• Create an Individual Development Plan
If you always do what you always did, you will always get what you always got
- Albert Einstein
Innovation by itself is a challenging and draining process. The unpredictability of the results of innovation adds to the stress of the innovator or innovation teams. Combining the task of innovation with a predictable process helps ease out the difficulties. This lesson focuses on the six areas which can be included in your innovation plan framework that will help you conduct the innovative team building activities in a constructive manner. You will also be in a position to identify the innovation roles and appoint the right persons to promote a flawless innovation process. Organizations that innovate new concepts using the correct framework and processes can ensure consistent industry growth. Take this lesson to learn about building innovation teams.
• Identify the six areas to include in your innovation framework
• Describe and assign innovation roles to persons in the organization
• Build innovation teams that drive success
The cyberscape is a constantly changing landscape. As technologies advance, so do the threats to online security. As the world becomes more digitized, companies and management teams must become more security-savvy to protect their enterprises from cyber attacks.
At the end of the course, you will be able to:
● Understand the basics of the cybersecurity landscape
● Develop a plan for your company’s cybersecurity program
● Define what threats and risks a business might face in the cyber landscape