Course catalogue

Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course, Dr. Jagdish Sheth discusses why segmenting is important.

At the end of this course, you will be able to:

Describe market segmentation.

List a few examples of companies where market segmentation was done.

Define the business objectives of market segmentation.

A practical, psychology-based guide to disarming conflict and managing high-emotion interactions. This course provides professionals with the tools to "calm the emotional brain," set assertive boundaries, and maintain personal safety during challenging encounters.

Marketing is the process of getting potential clients or customers interested in your products and services. In this course Dr. Jagdish Sheth discusses how Awareness and Accessibility play an important role in marketing.

At the end of this course, you will be able to:

Understand why we need a new perspective in marketing.​

Explain the concepts of Awareness and Accessibility as part of the 4A’s of Marketing.​

Do you feel like you can speak up in your workplace? Do you feel confident to contribute your ideas and voice your concerns? If your answers to these questions are yes, then, congratulations! You are in a psychologically safe work environment. If your answer is no, then, take this course to understand more about psychological safety.

This training is meant for:

• Anyone