Marketing is the process of getting potential clients or customers interested in your products and services. In this course Dr. Jagdish Sheth discusses how Awareness and Accessibility play an important role in marketing.
At the end of this course, you will be able to:
Understand why we need a new perspective in marketing.
Explain the concepts of Awareness and Accessibility as part of the 4A’s of Marketing.
Do you feel like you can speak up in your workplace? Do you feel confident to contribute your ideas and voice your concerns? If your answers to these questions are yes, then, congratulations! You are in a psychologically safe work environment. If your answer is no, then, take this course to understand more about psychological safety.
This training is meant for:
Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization through brand repositioning.
Describe the five types of brand repositionings.
List the various brand examples under each type of repositioning.
As a leader, one of your main responsibilities is to find good talent, cultivate that talent, and inspire loyalty and motivation in those talented individuals. Providing employee development is a great way to mature your staff and ensure that they stay with the organization. In this course, you will learn to provide the employees with the development they seek, using an Individual Development Plan, which is also beneficial for your enterprise.
• List the benefits of the Individual Development Plan
• Create an Individual Development Plan
If you always do what you always did, you will always get what you always got
- Albert Einstein
Innovation by itself is a challenging and draining process. The unpredictability of the results of innovation adds to the stress of the innovator or innovation teams. Combining the task of innovation with a predictable process helps ease out the difficulties. This lesson focuses on the six areas which can be included in your innovation plan framework that will help you conduct the innovative team building activities in a constructive manner. You will also be in a position to identify the innovation roles and appoint the right persons to promote a flawless innovation process. Organizations that innovate new concepts using the correct framework and processes can ensure consistent industry growth. Take this lesson to learn about building innovation teams.
• Identify the six areas to include in your innovation framework
• Describe and assign innovation roles to persons in the organization
• Build innovation teams that drive success
The cyberscape is a constantly changing landscape. As technologies advance, so do the threats to online security. As the world becomes more digitized, companies and management teams must become more security-savvy to protect their enterprises from cyber attacks.
At the end of the course, you will be able to:
● Understand the basics of the cybersecurity landscape
● Develop a plan for your company’s cybersecurity program
● Define what threats and risks a business might face in the cyber landscape
Customers with disabilities represent a large percentage of today's consumer population. According to the Americans with Disabilities Act (ADA), over 50 million Americans have a disability, which means that approximately 18% of the population are suffering and navigating the effects of some form of disability. The U.S. Department of Labor has estimated that this population segment has around $175 billion in discretionary spending power, hence it's a market your business cannot and ideally should not overlook. Working diligently to serve these customers is not only good business, it’s your company’s legal obligation under the ADA. When you begin focusing on how to better serve customers with disabilities, making your business more accessible and inclusive, it can actually help you service all customers.
In this course, you will learn that:
● Recognize etiquette principles for providing customer service for people with disabilities
● Understand how to interact with customers with special needs through scenarios
● Design strategies for providing equal access and ensuring effective communication.
Various masks: Procedural Mask vs Surgical Mask
"“We all need people who will give us feedback. That's how we improve.”
-Bill Gates
Feedback is an essential part of any manager-employee relationship. However, a lot of managers are reluctant giving corrective feedback. They either fear offending the employees or damaging the good rapport built over a course of time. But feedback is essential and beneficial for the manager, the employee, and the organization as a whole. So, how do you give negative feedback? This lesson will introduce you to the technique of sharing negative feedback using the sandwich feedback approach.
• Provide sandwich feedback
• Assess the issues to be considered