Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization by understading brand value.
At the end of this course, you will be able to:
Explain the ways the brands create value.
Describe the reasons why brands plateau.
Courage is the ability and willingness to act in spite of fear. Many of us avoid talking about bias, racism, and white privilege because we are afraid. We are afraid of not knowing what to say; afraid of being judged, or afraid of the change these conversations may produce. To have a courageous conversation about race is to engage in necessary dialogue despite fear.
Authentic conversations are the first step toward personal awakening and creating an environment where meaningful change can occur. Fear and anger are common examples of emotional feedback that can arise when faced with unfamiliar or uncomfortable topics. Finding the courage to acknowledge those emotions is the first step. Engaging in open, constructive dialogue with people who may not share your views nor your life experiences is the way forward.
• How to prepare for a courageous conversation?
• What are the practical tips for conducting a courageous conversation?
• How to address conflict if it arises during the courageous conversation?
In every aspect of one’s life, competition exists. A workplace is no different. Competition comes hand in hand with workplace politics. Quite simply, workplace politics is an indication of power dynamics among employees. Like anything else, workplace politics, too, can be positive or negative. Positive politics includes using influence to work towards a common goal of helping the organization as well as the individual playing politics. Negative politics, on the other hand, includes spreading malicious gossip, sabotaging the image of other employees, and working towards solely fulfilling individual interests.
• Understand how workplace politics can help with career growth and productivity
• Identify negative workplace politics and how to cope with it
• Understand how to practice positive workplace politics
Gender and innovation are closely intertwined. The lack of gender diversity in innovation teams and leadership positions contributes to a lack of diverse perspectives and limits the potential for breakthrough ideas. Research has shown that companies with diverse workforces are more likely to produce innovative products and services, yet women continue to be underrepresented in key innovation roles such as research and development, product design, and leadership positions. This not only limits women's career opportunities but also contributes to the perpetuation of gender stereotypes and biases that can hinder innovation and progress. Promoting greater gender diversity and inclusion in the workplace is therefore essential to unlocking the full potential of innovation.
This training is meant for:
English as a Second Language (ESL) is a traditional term for the use or study of the English dialect by non-native speakers in an English-talking surrounding. Those surroundings can be a country in which English is a native language or one in which English has an accepted role. English as a Second Language further refers to dialect education designed for those whose dominant language is not English.
It is also known as English for speakers of different languages. A contributor to the Harvard Business Review, Tsedal Neeley, noted that “English is now the global language of business.” Many global firms are now requiring their employees to know English to standardize communication between departments and improve efficiency.
Speaking English allows some businesses to extend their global reach.
Additionally, company offices in diversified parts of the world can easily correspond with each other for all business activities.