Modernization is the transformation from a traditional, rural, agrarian society to a secular, urban, industrial society. With newer generations exploring these phenomena further there has been many changes in the way people live as compared to the traditional ways. in this course Dr. Jagdish Sheth discusses the way of life of people in the cities and their consumtion behaviors.
At the end of this course, you will be able to:
Discover how rising number of families are now living as roommates, with a decreasing amount of discretionary time to spend together, and
Explain how rise of roommate family will bring about social, political and economic changes to the society.
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