Purchase and consumption behaviors in daily life often are dependent on various factors. In this course Dr. Jagdish Sheth various dimensions that affect the consumption behavior.
At the end of this course, you will be able to:
Explain uncertainty avoidance as a dimension with the help of nonverbal communication or cues.
Describe the notion of collaboration versus competition.
List the four institutions which are part of the last dimension of role of individual over institutions.
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