Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization by expaning brand reach.
At the end of this course, you will be able to:
Interpret how brands expand by exploring the international and institutional markets.
Explain how brands take advantage of different geographical locations.
Describe how time-based and vertical markets help brands expand their reach.
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