People all over the world have different consumption habits. Also, the behaviour of people can largly be attributed to the cultures they belong to. In this course Dr Jagdish Sheth describes how consumtion and cultural behaviour of people majorly depends on the climate they come from and how one can understand their consumers better by studying these aspects.
At the end of this module, you will be able to:
-Describe how climate creates fundamental culture and consumption differences,
-List the various climatic regions in the world, and
-Comprehend the Coca-Cola and Chiclets case studies and their outcomes.
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