Brand loyalty means that consumers have a special interest in a particular brand, so when they continue to purchase such products, they only recognize the brand, thus giving up the attempt of other brands. Brands can exceed the product life cycle and are an intangible asset. In this course Dr. Jagdish Sheth provides an explains Behavioural Theory Brand Loyalty amongst many others.
At the end of this module, you will be able to:
-List the four sub-categories of behavioral theory,
-Describe the habitual behavior as per Howard’s Theory, and
-Explain the there types of high-risk situations
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